After leaving a French Degree at University College London, I found myself helping to run a small flower shop off Baker Street. From here I joined Kenneth Turner, the father of floral design and number one floral ‘decorator’ (we were not florists he said), who counted leading socialites and businesses in London as his customers during the boom years of the late 1980’s.
I began working alongside Mary Portas as the last independent artist to design and install the window displays for Harvey Nichols; Le Caprice and the Ivy were regular weekly customers. I travelled the world arranging flowers for events such as the Cartier Million Horse Race in Dublin to socialite weddings in the US and Europe.
In the last few years I developed stronger links with the hospitality sector. It’s here that the challenge to ‘wow’ guests whilst balancing dwindling budgets was creating a demand for a talented designer with the ability to create dynamic, creative designs whilst remaining attentive to pricing.
I have always modelled the business on companies such as John Lewis, where value for money is paramount but never stoops to cheap, and haute couture companies where a few top end designs are used to inspire more accessible ‘off the peg’ creations.