ABOUT US

Based in New Covent Garden Market at the heart of the industry, Elizabeth Marsh Floral Design serves a wide range of customers with weekly flowers, flowers for events and bouquet deliveries across London and the rest of the world, whilst her workshops have proved highly popular in London and New York.

We are an award winning company that provides bespoke floral designs for four and five star hotels, Michelin-rated restaurants and high end corporate companies.

Our aim is to become a global business, an icon within our field, and to raise the profile of floral design as a respected discipline.

After 25 years using flowers to create an atmosphere of affluence for companies such as Four Seasons, Harvey Nichols and Rolex, we have identified two key problems in the hospitality sector today.

Firstly, with new hotels and restaurants opening every week, competition is fiercer than ever for hotels and restaurants to wow their guests and earn their loyalty. Secondly, with budgets being squeezed, every expense has to be scrutinized and justified, in order to remain within the budget.

Despite this, top hotels and restaurants spend £20,000 and more per month on floral décor. Why?! Psychologists have demonstrated that flowers have both an immediate and long term impact on the wellbeing of their guests.

So we have come up with a 7 step process in which we:-
Firstly, provide our customers with stunning flowers that are also tailored to their brand and marketing strategy. Secondly, we focus their budgets on the areas that really count so they get the maximum wow factor for their money. How do we do that? We make sure they spend enough to make the first impression on entering the building really amazing, and then use creative, longer term solutions for the quieter areas, where there is less traffic or focus.

In short, we turn their flowers from an expense to a strategic investment and we treat our customers like strategic allies.

We currently work with around twenty five companies in London. However we are starting to apply our floral design process to groups of hotels and restaurants on firstly a nationwide and then a global level. We provide a floral design guideline, like the brand book in the food industry, with floral designs that work with the brand, can be shared across the group and can be followed by their florists. Managers will have the freedom to work with suppliers of their choice, whilst standards are kept measurable and the minimum amount of time is spent briefing suppliers. This can be bought on its own, with an element of training with their current suppliers or with full implementation.

We are currently in talks with a renowned, international hotel group to provide a floral design specification to be used across their UK portfolio. Within the next 12 months, we plan to work with 2 more groups before launching the next phase of growth in the Middle East.

AT ELIZABETH MARSH FLORAL DESIGN WE FOLLOW A 5 POINT CULTURE

  • Excellence: the word STUNNING should be able to be applied to every creation that leaves Elizabeth’s studio.
  • Creativity: to make it a way of life for both staff and the customer.
  • Relevance: arrangements are always integral to the customer’s surroundings, inc lasting, colour, shape and size.
  • Fun: each day should be filled with fun, hard work, learning, and inspiration.
  • Growth: to grow as people through our interactions in a creative environment.

MISSION STATEMENT
With 22 years experience, Elizabeth Marsh Floral Design’s philosophy is to inspire people and to touch their souls through our inspiration and creative designs and in doing so become an icon in the world of floral design.

By listening to our clients and communicating honestly with them, by acknowledging the problems inherent in each case we aim to achieve a design for each and every customer that will inspire them and their customers. We will do this through genuine creativity and our extensive knowledge of current trends.

THE TEAM

JEKATERINA PETRISINA
Originally from Russia, but grown up in Latvia, Katerina has worked in floral design for 10 years. Very down to earth, she can be relied on to give a truly honest opinion every time (a rare quality!) and her work has a simple passion that lends the flowers a fairy-tale quality.

VANESSA JOHNSON
with ten years’ experience in floral design, Vanessa is fresh back from sunny Australia where she honed her skills before returning to "good ol’ Blighty"!

ROSIE WISE
Our latest recruit comes from an acting and modelling background and has recently embarked on a new career in floral design as our junior florist, where she can finally express her passion for flowers.

EDWELINA PRZEPIORKA
Ewelina is our office and admin guru. She uses gentle persistence to make sure staff, customers and suppliers alike all toe the line.

SERGIO GUARRA
Born and bred in Portugal and a man of many talents, Sergio can be relied upon to deliver to time and spec, do the general plant maintenance and even fix the computer!

DARIN POPOV
Darin is helpful and polite as he goes about his day making sure every vase and bouquet that leaves the studio is delivered in pristine condition!

CHERRY!
We got Cherry from Battersea Dogs Home in October 2011 when she was seven years old. She came from a farm where she had lived with seven other Labradors all her life and due to unforeseen circumstances they all had to be given up to the home. As you can see she settled in well and is an indispensible member of the team. And since Cherry has given us an insight into the amazing work Battersea Dogs’ Home does we have adopted them as our in-house charity – so watch out for our fund-raising efforts on their behalf! http://www.battersea.org.uk/

LIZ
Having spent four years at Universtity College London studying for a BA Hons Degree in French, I rejected the cynicism of a life in journalism to find myself helping to run a small flower shop off Baker Street. From here I joined Kenneth Turner, the father of floral design and number one floral ‘decorator’ (we were not florists he said), who counted leading socialites and businesses in London as his customers during the boom years of the late 1980’s.

Having travelled the world arranging flowers for events such as the Cartier Million Horse Race in Dublin to socialite weddings in the US and Europe, I eventually set up my own business in 1992 with 2 weekly contracts.

Within 6 months, I found myself working alongside Mary Portas as the last independent artist to design and install the window displays for Harvey Nichols; Le Caprice and the Ivy were regular weekly customers, I had designed and installed long term displays for BA clubclass lounge at Heathrow and I had a fully fledged business on my hands! Then family came along and when the children started at school I ‘pruned’ back my operations to spend some time with them.

In the last 6 years, with my children grown up, I once again turned my focus on the business. In the last three years I developed stronger links with the hospitality sector where the challenge to ‘wow’ guests whilst balancing dwindling budgets was creating a demand for a talented designer with the ability to create dynamic, creative designs whilst remaining attentive to pricing.

I have always modelled the business on companies such as John Lewis, where value for money is paramount but never stoops to cheap, and haute couture companies where a few top end designs are used to inspire more accessible ‘off the peg’ creations.

WANT TO JOIN THE TEAM?
If you fancy coming to work with Liz and the team, please contact us.

PREFERRED SUPPLIER TO:
  • Bleeding Heart Restaurant
  • Chandos House
  • Cinnamon Club
  • Cliveden House
  • Firmdale Hotels
  • Four Seasons, Canary Wharf
  • Four Seasons, Hampshire
  • Institute of Directors
  • Kent House, Knightsbridge
  • Merchant Taylors Hall
  • Roux at Parliament Square
  • St Ermin’s Hotel
  • Savile Club
  • Spencer House
  • The Crypt @ St Etheldredas Church
CLIENT LIST INCLUDES:
  • Aqua Di Parma
  • APR Communications
  • BBC
  • Birley Group private members clubs
  • Bleeding Heart Restaurant
  • Caprice Holdings
  • Dukes St James Hotel
  • Diageo
  • Four Seasons Hotel, Canary Wharf
  • Jade Jagger
  • Marcus Wareing at the Berkeley
 
  • Mick Jagger
  • Montblanc
  • Nicky Haslam Interior Design
  • Pestana Chelsea Bridge Hotel
  • Princess Margarita of Romania Charitable Trust
  • Rolex HQ
  • Shell PLC
  • Sofitel St James Hotel
  • Lord Fink
  • St Paul’s Church, Knightsbridge
  • The Gilbert Scott, St Pancras
  • Vanity Fair